Personal branding is marketing YOU. If you don’t have the right images or poorly composed or lit images, this can be detrimental to your brand. Creating the right perception in your prospect’s mind results in more quality enquiries and the right kind of clients. Presenting yourself as credible, authentic and personable. It gives you a consistent brand message on all platforms. Below are the top 5 places you can use your personal branding photos:
1. Profile Pictures
You need a good profile picture for LinkedIn, Facebook, Instagram etc. Never use a “selfie” on your professional profiles because, whether it’s consciously or sub-consciously, prospective clients will not take you seriously.
Your “About Me” page sets the tone for what the reader can expect if they continue to read your blog, sign up for your newsletter, or even hire you. Consider including a candid at-work or day-in-the-life-of image. Just one image can tell an entire story. You might also want to showcase your products and/or services. Blog posts are also better with accompanying images.
3. Facebook, Instagram, LinkedIn – Banner on Business Page
It is important to have an image that is cropped to the correct size for banners on Facebook so they are not distorted or stretched when they are uploaded. Photos showcasing what you do or the products you sell can be used in Posts and Ad campaigns. These help capture the attention of the person looking at your page.
4. Printed Promotional Materials
Images of you and/or your products can be used for flyers, brochures, gift certificates for promotional or networking events. The large display banners are useful for stands at trade shows or events.
5. Your Own Magazine
A great marketing tool you can use is to have your own magazine. It is a visual display of who you are and what you do. As much as your website showcases this information, people like to touch and see things in person rather than looking at them on a computer or on a mobile phone.
Keep in mind when getting images done to shoot for all of these scenarios that can be used in the future.
If you want to capture a series of personal branding photos that can be used in these ways, contact me now to book to come in for a face-to-face consultation where we will design your shoot and then capture the right images for you.